Girl Rising, the global social action campaign for girls’ education and empowerment using the power of storytelling, has launched a new series of its Da Bazar Mu video series, created especially for audiences in northern Nigeria.
The video series which were produced by Girl Rising in partnership with Arewa24, Nigeria’s first and only 24hour free-to-air Hausa language satellite television channel, are set to premiere at 8PM local time on Arewa24 onWednesday, with new half-hour episodes airing every Wednesday through March.
“The video series tell the stories of girls in northern Nigeria and the cultural practices inhibiting the girl-child’s access to education, the social and economic consequences of which are really enormous,” says Maryam Tafida, Nigeria country manager of Girl Rising. “Nigeria is home to a huge percentage of the world’s 66 million out of school girls so the videos are giving voices to girls that are going through difficulties.”
The Da Bazar Mu video series showcase the real life stories of twelve unforgettable girls – six from northern Nigeria and the other six from Ethiopia, Haiti, India, Nepal, Peru and Sierra Leone – and their determination to get an education.
The series illustrates specific barriers to education that hold back girls in northern Nigeria and across the globe, including early marriage, gender-based violence, child labor and persistent gender discrimination. In each of the stories, the girls confront tremendous challenges and overcome nearly impossible odds to pursue their dreams.