South Africa Named a Rising Power in 2025 iGaming Trends

The global iGaming Trends 2025 Report identified South Africa as a critical growth market within the continent’s expanding sector.

JOHANNESBURG, South Africa, 11 March 2025 -/African Media Agency(AMA)/ – Published by SOFTSWISS, a leading international tech company developing software for the entertainment industry, the report leverages extensive data. Among many findings, it outlines how technology, mobile adoption, and evolving consumer preferences shape the region’s future and present opportunities for operators and investors.

According to the report, South Africa’s gross gambling revenue reached ZAR 59.3 billion in 2023-2024, marking a 25.7% year-on-year growth. Driving this growth is the dominance of sports betting, which accounted for 60.5% of the total market. South Africa’s high smartphone penetration rate of over 70% and the expansion of digital platforms have played pivotal roles in achieving this milestone. Mobile betting has become a cornerstone of the industry, providing operators with direct access to an increasingly digital-first audience.

While the market demonstrates growth potential, it also faces challenges. Fragmented provincial regulations and a 15% VAT on betting transactions present operational complexities for businesses. However, these challenges have not deterred both global and local investors from contributing. The overall gambling market across the African continent is expected to reach ZAR 213 billion by 2032, with sports betting remaining the primary growth driver, largely due to its accessibility and widespread popularity, particularly in football. In addition to South Africa, key contributors to this growth also include Nigeria, and Kenya.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS: “South Africa is emerging as a key player in the iGaming sector, driven by strong digital adoption and a thriving sports culture. With increasing mobile penetration and a growing middle class, the market offers significant potential for expansion, making it a welcoming sign for operators and investors alike.”

On a global level, the report describes over 15 major trends classified into specific groups: technology, regulation, marketing, and business development. Prepared with the support of eight top industry brands, it presents fresh perspectives and a deeper understanding of the latest iGaming trends. The new edition is free to download via the link.

Distributed by African Media Agency (AMA) on behalf of SOFTSWISS.

About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees. Recognizing South Africa’s potential, SOFTSWISS expanded its international reach and, in 2024, entered the national market through the strategic acquisition of Turfsport, a country’s leader in multichannel wagering software. The acquisition bolstered SOFTSWISS’ global portfolio with Retail Betting Software and Lotto Software, enabling operators to offer seamless multichannel experiences.

Media Contact
Ida-Marie van der Merwe
idamarie@redribboncommunications.co.za

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